Printed Bag Shop And QR Codes
"Quick Response” codes, otherwise known as QR codes are a fast-growing form of advertising used in many business sectors.
Originally created to track car parts on production lines, marketing departments soon began to realise the capabilities of QR codes and their potential applications in the modern digital age.The system works by the consumer scanning the code using their smartphone, the code then passes information onto the phone which can be in the form of an image, text, a website URL or various other formats.
The Printed Bag Shop now print a QR code on the base of all their bags containing their website URL. This allows them to advertise their website without interrupting the customer’s brand message, the QR code contains a huge amount of information yet is as innocuous as a barcode.
QR codes are yet to take hold of advertising in western markets despite their huge popularity in the far east. Despite this many people argue there are endless possibilities for this advertising format. They are a subtle yet powerful marketing tool which allows the customer control of what content they view, and protects them from overexposure to brash advertising made popular by 24 hour media outlets.
If you would like a quotation or a sample of some promotional bags for your business please do not hesitate to contact The Printed Bag Shop, email us sales@theprintedbagshop.co.uk or give us a call on (0191) 236 6829.
